Polpharma, the Superbrands Prize-winner

The strongest B2B (business to business) brands are selected in the Business Superbrands competition. The Independent Brands Council including experts in marketing, advertising and branding votes for major business brands in a given country. Polpharma was recognized as one of the strongest business brands on the Polish market during the first edition of the competition in Poland. It is the second title awarded to our company by Superbrands. In 2005, Polopiryna S was recognized as one of the strongest brands on the local market. It competed not only with Polish brands from various industries, but also with international brands. The way of Polopiryna S to success has been described in the Superbrands album often called “the branding bible."

Superbrands was found in mid-90’s. Its purpose is to promote branding. It recognized presentation of detailed case studies of successful brands to be the best way of achieving this goal. Originally, Superbrands was a BBC London radio program. Currently, it is an international organization active in 70 countries including Poland. Each year, it analyzes case studies in its publications often referred to as branding bibles. The first Superbrands publication appeared in 1994. Two albums presenting the strongest brands on the Polish market have been published in Poland so far.