The prize of honour went to Chopin 2010, a project to promote Frédéric Chopin’s music on the occasion of the bicentenary anniversary of his death. Superbrands were awarded for the fourth time and it was the second such a distinction for Polopiryna. Polpharma was also among previous years’ awardees.

 

The Superbrands project was conducted with support from the International Advertising Association, Stratosfera, the consultancy company, Young & Rubicam Brands group and the Thinktank Magazine. The Brand Council, which had selected the winners, was chaired by Krzysztof Najder.

 

The award ceremony was held on 23 November in the building of the Warsaw Stock Exchange with the participation of the winners and marketing industry representatives. A concert by Waldemar Malicki was a highlight of the event.