A Gold Stevie® Award for the Maxigra Go campaign!
On 10 August 2017, the campaign organized for Maxigra Go, a drug produced and promoted by Polpharma, won two main Stevie Awards in the “2017 INTERNATIONAL BUSINESS AWARDS” competition.
The Jury granted the first Golden Stevie® Award for the launch of Maxigra Go in the “Communications or PR Campaign/Program of the Year - New Product Launch” category. Polpharma’s Maxigra Go campaign received the other gold award for the marketing of a consumer product (Maxigra Go) in the “Communications or PR Campaign of the Year - Marketing - Consumer Products” category.
Maxigra Go – an erectile dysfunction drug – was placed on the OTC market in December 2016. The brand’s PR strategy was based on classical promotion supported by broad-ranging patronage and educational activities. The activities for Maxigra Go were linked to the cinema blockbuster “The Art of Loving. Story of Michalina Wisłocka”, to raise awareness of sexual health issues and of Michalina Wisłocka. In mere six months after the launch, Maxigra Go became a brand awareness leader among erectile dysfunction drugs available over-the-counter (IQS 06.2017 among OTC erectile dysfunction drug users), while sexual health again became a topic for discussion in Poland.
The International Business Awards, commonly known as STEVIES, is one of the largest and most prestigious competitions in the Marketing and PR sectors. Businesses and organizations from all over the world may apply – public and private, commercial and non-profit, corporations and small enterprises. In this year’s edition, IBA received over 3 900 applicationsfrom more than60 countries. The winners were selected by a jury consisting of 200 senior managers from all over the world. To learn more about the competition and its winners, go to www.StevieAwards.com/IBA.